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Home Education

6 steps to reworking mum or dad engagement, one message at a time

bashar by bashar
August 1, 2025
in Education
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Key factors:

While you open the doorways to a brand-new faculty, you’re not simply filling school rooms, you’re constructing a group from the bottom up. In August 2023, I opened our Pre-Ok by 4th grade faculty in Charlotte, North Carolina, to alleviate overcrowding at a number of East Charlotte campuses. Because the founding principal, I knew that fostering belief and engagement with households was as important as hiring nice lecturers or setting tutorial objectives.

Lots of our college students have been transitioning from close by colleges, and their households have been navigating uncertainty and alter. My prime precedence was to create a powerful home-school connection from the very starting–one rooted in transparency, inclusivity, and constant communication, the place each mum or dad looks like a valued accomplice in our new faculty’s success. Since then, we’ve added fifth grade and proceed to develop our enrollment as we form the id of our faculty group.

Up till two years in the past, our district was primarily utilizing a legacy platform for our school-to-home communication. It was extremely limiting, and I didn’t like utilizing it. The district then switched to a brand new answer, which helped us simply attain out to households (whose kids have been enrolling on the new elementary faculty) with real-time alerts and two-way messaging.

The distinction between the 2 techniques was instantly apparent and proved to be a pure transition for me. This allowed us to take a direct, systematic, and friendlier strategy to our school-home communications as we carried out the brand new system.

Constructing robust home-school bonds

Listed below are the steps we took to make sure a easy adoption course of, and a number of the main methods we use the platform:

  1. Get everybody on board from the beginning. We used complete outreach with households by flyers, posters, and devoted communication at open-house occasions. On the identical time, our lecturers have been simply rostered–a course of simplified by a seamless integration with our scholar data system–and obtained the mandatory coaching on the platform.
  1. Introduce the brand new expertise as a “acquainted software.” We framed our ParentSquare software as a “closed social media community” for school-home communication. This eased consumer adoption and demystified the expertise by connecting it to present social habits. Our employees emphasised that if customers may talk socially on-line, they might additionally simply use the platform for school-related interactions.
  1. Promote fairness with computerized translation. With a scholar inhabitants that’s about 50 p.c Hispanic and with roughly 22 completely different languages represented throughout the board, we have been very inquisitive about our new platform’s computerized translation capabilities (which presently span greater than 190 languages). Having this course of automated has vastly diminished the period of time and variety of complications concerned with creating and sharing newsletters and different supplies with dad and mom.
  1. Streamline duties and cut back waste. I encourage employees to create their newsletters within the communications platform versus reverting to PDFs, paper, or different codecs for information-sharing. That manner, the platform can handle the automated translation and promote efficient engagement with households. That is an fairness problem that we now have to proceed engaged on each in our faculty and our district as a complete. It’s about ensuring that every one dad and mom have entry to the identical data no matter their native language.
  1. Centralize proof of supply. We actually like having the communication supply statistics, which employees can use to verify message receipt–a vital characteristic when dad and mom declare they didn’t obtain data. The platform reveals when a message was obtained, offering clear affirmation that conventional paper handouts can’t match. Having one place the place all of these communications will be despatched, seen, and delivered is extraordinarily useful.
  1. Handle occasions and increase engagement. The platform retains us organized, and we particularly just like the calendar and submit features (and use each quite a bit). With the ability to type particular teams is nice. We use that characteristic to plan occasions like staggered kindergarten entry and separate open homes; it helps us goal communications exactly. For a latest fifth-grade promotion ceremony, for instance, we managed RSVPs and volunteer sign-ups straight by the communications platform, reasonably than utilizing an exterior software like Signal-Up Genius. 

Modernizing school-family outreach

We at all times wish to make it straightforward for households to obtain, devour, and reply to our messages, and our new communications platform helps us obtain that objective. Dad and mom admire receiving notifications through e mail, app, voice, or textual content–a way we use quite a bit for sending out reminders. 

This direct communication is especially impactful given our various scholar inhabitants, with households talking many various languages. Academics now not want third-party translation websites or guide cut-and-paste strategies as a result of the platform handles computerized translation seamlessly. It’s helped us foster deeper household engagement and bridge communication gaps we in any other case couldn’t–it’s actually wonderful to see.

Megan Cahill-Clark, Grove Park Elementary

Megan Cahill-Clark is principal at Grove Park Elementary in Charlotte, N.C.

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